Why our approach is effective

Securing appointments with qualified leads on behalf of your sales people

An effective telemarketing effort is a vital part of any company’s selling process. It’s therefore crucial that you choose a partner in whom you can have total confidence to represent your company in a highly professional manner. We have honed our process to ensure that your campaign will have impact and realise the best possible return. The Sales Evolution approach is effective because:

We are specialists in business to business (B2B) markets
There are fundamental differences in the skills required to succeed in B2B telemarketing versus those required in the consumer market. We are experts in the B2B market and have considerable experience within a wide range of sectors.

We have a focussed, targeted approach
We won’t dilute your company’s image and reputation by a haphazard (open the yellow pages at ‘A’) approach. We will work with you to identify key target market(s), build customer profiles and develop compelling service and value propositions.

We have a structured process
We provide a structured, methodical process to ensure an orderly flow of information and activity, resulting in successful delivery of your project. The process covers:

- Defining key target markets & prospect profiles
- Defining key communication messages
- Training for the telemarketer on the features & benefits of your poduct/service
- Preparing and building prospect data
- Project reporting & reviews
- Communication between you and your dedicated telemarketer
- Problem escalation

We don’t use scripts
Scripts don’t work in the B2B world. You wouldn’t use a script to sell your products or services – neither do we - it sounds contrived and unprofessional. Our people are professionals with the skill and intelligence to develop rapport with prospects, steer the conversation and bring it to a close with the result you need. They are able to do this with individuals at every level of an organisation and with a wide range of personalities and temperaments.

You will have a dedicated telemarketer
B2B telemarketing can only work when there is a good working relationship between telemarketer and client. We aim to foster a partnership by providing you with a dedicated telemarketer who will work with you throughout the duration of the project/contract. They will establish their knowledge of your product/service through the ‘take-on’ process and continue to build upon this and ‘fine-tune’ the messaging by regular contact with you throughout the engagement.

Our people are PAYE staff based locally
We don’t use offshore call-centres. Whilst this may provide for a lower-cost service we don’t believe that this approach works for B2B lead generation and appointment making - it simply does not have the partnership approach required to succeed.

The appointments and leads are owned by you
Many telemarketing businesses will sell the same lead to several clients – reducing your chances of closing the business. We don’t believe in this approach – the leads that we provide will be unique to you, we will guarantee it. We will not disclose your prospect details to anyone else and are prepared to sign a non-disclosure agreement to that effect.

You will own the prospect database
Whether we are working with your existing prospect database – updating and refining it throughout the project – or creating a new database from scratch, there is real value to your business in this data. With Sales Evolution there are no additional charges for this information – it is yours and will be passed to you on conclusion of the project.

No long-term lock-in
We don’t ask you to commit to lengthy minimum contract terms nor do we apply up-front territory fees. We are confident in our service and ability to deliver results for you and are happy to ‘win’ your business on a regular basis.